Pressesicht Media Ltd., registered in Gibraltar (company number C 92009, Malta Business Registry), is the owner and operator of Pressesicht (pressesicht.de). This AI and Automation Policy explains how we use digital tools to support our journalism while confirming that all editorial decisions remain exclusively under human control.
Who is responsible for AI and automation at Pressesicht?
Matthias Winter, Chefredaktör, has overall responsibility for the use of AI and automation at Pressesicht. He oversees editorial standards, publication decisions and corrections, and ensures that every AI-assisted piece meets the same rigorous checks applied to all content. The fact-checking team, led by Anna Jung, independently verifies sources and data.
Any decision to introduce or modify an AI tool must be approved by the editorial leadership. The technology team implements tools only after review by the newsroom management, and all changes are documented in our internal guidelines. Pressesicht Media Ltd. retains full legal and editorial accountability for the output of every tool used.
How are AI tools used in our editorial work?
AI tools may assist journalists and editors with research, drafting, formatting, translation, metadata generation, headline options, summaries and transcription. These tools never replace human judgement: a member of the editorial team always reviews, edits and approves the final version before publication. The specific tools used vary by task and are regularly evaluated for accuracy and bias.
For example, AI may help identify relevant documents or translate a source interview from Swedish to English. In such cases, the journalist remains responsible for verifying the original source and checking the translation against the original. No AI tool is used to generate entire articles, interviews or opinion pieces without substantial human rewriting and verification. We maintain a log of approved tools and their permitted uses, which is available to the editorial team on request.
What is the human guarantee for all published content?
Every article on Pressesicht is drafted by a named writer, reviewed by an editor and fact-checked before publication. AI-assisted tools may support any of these stages, but a human editor must approve the final piece. No content is published without explicit human authorisation, and no byline or author profile is generated or altered by AI.
Our editorial workflow ensures that human oversight is present at every critical point. The responsible editor checks for factual accuracy, tone, legal risk and adherence to the Editorial Policy. The Fact-Checking Policy requires independent verification of claims, and any AI-suggested facts are treated as unverified until confirmed by a human. This layered approach guarantees that the human guarantee is not a formality but a practised safeguard.
What are the strict prohibitions on AI use?
AI must never fabricate quotes, sources, interviews, bylines, author experience or expert profiles. It cannot be used to generate content that misrepresents the identity or credentials of any person. Using AI to create deceptive or misleading material is expressly forbidden and constitutes a serious breach of editorial standards.
Further prohibitions include the use of AI to manipulate images, audio or video in a way that could mislead readers about the nature of an event. Any automated translation must be clearly labelled as such if the original source has not been reviewed by a human fluent in both languages. AI tools may not be used to write editorial opinion pieces, endorse products, or take positions on political issues. Breaches are subject to investigation by the Chefredaktör and may result in disciplinary action.
How do we ensure transparency around AI?
Pressesicht makes this policy publicly available and clearly signposts it from the site footer and the About Us page. We do not currently use AI to label individual articles, but we are committed to disclosing any significant use of AI in the creation of content if it goes beyond routine support tasks such as formatting or transcription.
If an article has been substantially generated by AI (for example, a data-driven report where the analysis is produced by an algorithm), the article will carry a disclosure note explaining the role of the tool. The editorial team is trained to recognise situations where transparency is necessary, and readers are encouraged to contact us at Contact with any concerns. We also report on AI-related issues in our news coverage and will update this policy as technology evolves.
Our commitments
- Every published piece is approved by a human editor; no AI tool can approve or release content.
- We never use AI to fabricate quotes, sources, interviews, bylines or expert profiles.
- We disclose any significant use of AI in content creation and maintain a public policy on our practices.
- All AI tools used in the newsroom are reviewed for accuracy, bias and legal compliance before deployment.
- We train our editorial team on responsible AI use and regularly audit tool performance against our editorial standards.