Pressesicht (pressesicht.de) is an independent Swedish digital news publisher owned and operated by Pressesicht Media Ltd., a private company registered in Gibraltar (company number C 92009, Malta Business Registry) with registered office at Office 9, Business Centre, Valletta, 0000. This Sponsored Content Policy governs all commercial content published on our site. Every sponsored piece is subject to the same fact-checking and editorial oversight as regular journalism, and no commercial relationship can compromise our editorial independence.
Who is responsible for sponsored content at Pressesicht?
The publisher Pressesicht Media Ltd., registered in Gibraltar (company number C 92009, Malta Business Registry), bears ultimate responsibility for all sponsored content on pressesicht.de. Chefredaktör Matthias Winter exercises editorial oversight and approves every sponsored piece before publication.
Matthias Winter (anders.lindqvist@pressesicht.de, +46 8 525 030 61) is responsible for editorial standards and publication decisions across all content, including sponsored material. The fact-checking team led by Anna Jung (emma.sandberg@pressesicht.de, +46 8 525 030 66) reviews sponsored content for accuracy before publication. Our full editorial policy is available at /editorial-policy/.
How is sponsored content labelled and distinguished from editorial content?
All sponsored content is labelled with “Sponsored” or “Anzeige” at the top of the page, and the sponsoring organisation is named in the byline area. The visual presentation differs from editorial content to prevent confusion.
Sponsored articles use a distinct visual treatment including a different background colour and a prominent disclosure box. No sponsored content uses the same layout or section placement as editorial articles. Readers can identify sponsored material at a glance before engaging with it.
What are the rules for affiliate links and how do they differ from sponsored content?
Affiliate links are disclosed at the point of use with a clear statement and are governed by our Advertising & Affiliate Disclosure policy at /advertising-affiliate-disclosure/. Unlike sponsored content, affiliate links do not involve payment for placement and never influence a story’s subject or angle.
Affiliate links appear in editorial content only when editorially justified and clearly disclosed. Sponsored content is a commercial arrangement in which a third party pays for placement of a specific piece. The two are never combined: affiliate links do not appear within sponsored content, and sponsored content is not used as a vehicle for affiliate revenue. More information about our commercial relationships is at /ownership-funding/.
How does Pressesicht maintain editorial independence from commercial partners?
Commercial relationships never determine editorial conclusions. Sponsored content is separated from the editorial newsroom, and no advertiser or sponsor influences the selection, framing or publication of editorial content. This separation is enforced by our editorial policy at /editorial-policy/.
Sponsors receive no advance access to editorial content, no veto power over editorial decisions and no preferential treatment in news coverage. Editorial staff are not involved in the sale or production of sponsored content. Any sponsored piece that conflicts with Pressesicht’s editorial standards is rejected or amended before publication.
How can readers enquire about sponsored content opportunities?
Enquiries regarding sponsored content and commercial partnerships should be directed to sponsored@pressesicht.de. General contact information, including our editorial team and complaints procedure, is available at /about-us/contact/.
Pressesicht also accepts enquiries via advertising@pressesicht.de for display advertising, partnerships@pressesicht.de for commercial partnerships and publisher@pressesicht.de for content licensing. All proposals are reviewed by the commercial team in consultation with the editorial department to ensure compliance with this policy.
Our commitments
- All sponsored content is clearly labelled with “Sponsored” or “Anzeige” and the sponsoring organisation is named before any content is displayed.
- No commercial relationship, payment or sponsorship can influence editorial coverage, news decisions or the conclusions of any article.
- Every sponsored piece is reviewed by Chefredaktör Matthias Winter and fact-checked by the team led by Anna Jung before publication.
- Affiliate links and sponsored content are governed by separate policies and are never combined or confused in a single piece.
- Readers can report concerns about sponsored content to info@pressesicht.de; all complaints are handled in accordance with our complaints procedure at /complaints-procedure/.